Friday, February 5, 2010

Via Montenapoleone

Via Monte Napoleone, is an elegant and expensive street in Milan, Italy, famous for its ready-to-wear fashion and jewelry shops.
It is the most important street of the Milan Fashion District known as the Quadrilatero della moda where many well-known fashion designers have their high-end boutiques and stores from Italian designers to all the world famous brands.
Via Montenapoleone is also regarded as the most important 'street in fashion', as Milan is recognized as one of the major fashion capitals in the world.
Today, several of the world's top fashion houses have their headquarters, major offices or large emporia in the street.





I wanted to practise the zooming lens effect while walking in this famous road, shooting the most famous shops and fashion brands. These photos are the result of this artistic tecnique.









Hearts theme by D&G and Swatch:





Time to go back home...shops are closed now!